Google Trends · US

Golf Search Volume / Time Series

Normalized search interest (0–100) for golf equipment and participation terms, tracked from 2017 through the present via Google Trends.

Source: Google TrendsGeography: United StatesCompiled: 2026Index: Relative (100 = peak)
⚠Using seed data
01 — Long-Run Annual Trend
Golf Clubs · Annual Average vs Summer Peak
Annual avg ≥75
≥65
≥58
Summer peak
Pre-Pandemic Avg (2017–19)
51
Average annual index before COVID disruption
Pandemic Peak (2021)
66
Highest annual average on record — outdoor activity surge
+15 vs prior avg
New Normal (2022–2024 avg)
61
Rolling 3-year average post-pandemic normalization
+10 vs pre-pandemic avg

Bar shading encodes magnitude. Summer peak = max of Jun/Jul/Aug. 2026* = Jan–Feb average only.

02 — Quarterly Granularity
All Terms · Quarterly Average (2017–present)
Golf (broad)
Golf Clubs
Golf Equipment
Golf Simulator

Each quarter is the average of its 3 constituent monthly values. Quarters with any null month are omitted.

03 — Monthly Equipment Breakdown
Golf Clubs / Balls / Bags · Last 24 Months
Clubs
Balls
Bags

Peak month marked with larger point radius. Bags exhibit a November gifting spike distinct from the summer equipment pattern.

04 — Inverse Seasonality: Simulator vs. Clubs
Golf Simulator vs. Golf Clubs · Last 24 Months
Golf Clubs
Golf Simulator
Two Consumer Windows
Golf clubs search peaks in summer (Jun–Aug) while simulator interest peaks in winter (Nov–Feb), creating two distinct high-intent buying windows per calendar year.
Structural Off-Season Growth
Simulator search has grown roughly 36% from 2019 to 2023 and has stabilized at that elevated level — reflecting durable interest in year-round indoor golf, not just a pandemic anomaly.
TGL Launch Effect (Jan 2025)
The Tiger Woods / Rory McIlroy TGL simulator league launched January 2025, coinciding with a sustained lift in simulator search during the typically high winter window.

Simulator interest peaks Nov–Feb when outdoor play declines. Clubs peak Jun–Aug. Two distinct consumer windows per year.

05 — Seasonal Heatmap · Golf Clubs
Golf Clubs · Monthly Index Heatmap (2017–present)
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2017
25
23
30
50
72
77
78
75
59
42
33
28
2018
26
23
31
51
74
79
81
77
60
44
34
29
2019
27
24
31
52
76
81
83
79
62
45
35
29
2020
28
25
33
55
80
85
87
83
65
47
37
31
2021
34
32
58
79
94
100
98
94
72
55
43
37
2022
34
32
52
72
87
93
92
88
68
49
39
33
2023
33
31
50
70
84
90
88
85
66
47
37
31
2024
33
34
52
66
77
88
90
90
72
54
47
38
2025
32
29
46
63
76
85
88
91
75
57
50
42
2026*
36
29
—
—
—
—
—
—
—
—
—
—

Color encodes search index intensity. 2026* row shows only completed months — future months appear as null (—) cells.

06 — Year-over-Year Delta
Golf Clubs · YoY Summer Peak Change
Positive YoY
Negative YoY
2026* partial

YoY = current year summer peak minus prior year summer peak. 2026* uses Jan–Feb average as a partial proxy.